NBL and KOJO Launch 2025/26 Season with New Brand Platform
The National Basketball League (NBL) has opened its 2025/26 season with the rollout of a new brand platform and national television campaign, signalling its ambition to grow beyond the court and position itself more firmly within the cultural and entertainment landscape.
Targeting Younger Audiences
The campaign, developed by long-term creative partner KOJO, debuted on 5 September across national TV and will extend across social, radio, and live event channels. At its core, the strategy seeks to frame the NBL as a lifestyle brand, aiming to deepen engagement with younger audiences shaped by digital culture and content consumption.
For the league, the move reflects broader commercial objectives. Expanding the NBL's identity beyond sport provides opportunities to attract non-traditional sponsors, align with lifestyle and fashion brands, and strengthen its international profile.
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